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Five Phases of Film: Distribution

The last and final stage of film production: distribution. You have your final product and its time to distribute it! But what does that mean for the producer? The producer wants a return on investment. For that to happen they need to get people to know that the movie exists. A marketing plan from the development stage (usually what you used to sell your movie to investors) should already be in the works by this time.  This should include in depth research of your target audience. Include who are they, where do they watch movies (theatres, DVD’s, online), and when are they most likely to watch this movie (Christmas, Easter). This can help with a lot of decisions such as choosing your optimal release window, or appropriate channel and timing used to distribute your film. For more options on release windows, check out our blog post on distribution. By distributing your movie according to the traits of your target audience, you are guaranteed a greater pick up for the film. This is called audience positioning.

Before the release, it is important to create a buzz around the film. A distributor’s job is very competitive as they fight for audience attention amongst hundreds of other produced movies. Some tactics could include press interviews, merchandise, trailers, and film showings at festivals. A separate print and advertising budget set apart since your pre-production would be handy at this time. This includes copies of the film (prints), distribution of prints, and advertising (radio, press, posters, TV).

Features including unique selling points about your film (be it iconic actors, an editing workshop used in your film, or a behind the scenes clip) can get the audience talking. Remember for things like behind-the-scenes it is important to film during the production phase.  As obvious as that may seem, often once we arrive at distribution we realize our need for footage. Even if it is just for documenting purposes, take pictures of your process and journal any learning moments you may have gained. Impress the audience by keeping things short and entertaining.

As the producer, it is important to stay optimistic and proud of your film no matter what the results are. This is a piece of work that you have been a part of since the beginning. You had your hand in the development stage where money was needed to turn an idea into a script and finally into a movie. You were there in the pre-production making schedules and budgets and hiring professional crews to take the baton. You were present in the production stage making sure that the clips were being processed daily and that the on-set crew was following the schedules and budgets you proposed. You supervised the post-production where the magic of the set became a full-blown movie that you no longer had to envision but is now a tangible product. Finally, you handle the distribution with hope and confidence that once your product is released the audience will see your product as you do; with love and hope that it is all that you want it to be, all that you put your hard work in for no matter what the box office numbers were. Here’s to hoping that your movie meets your expectations through every phase of this long and exciting process, both artistically and financially. Success is yours for the taking.

Five Phases of Film: Post-production

After around 60-90 days of filming, you can edit your footage to make a full blown movie. Editing is where the magic happens; be it cutting, synchronizing sound, special effects, opening titles, closing credits, adding music, or adding narratives, post-production holds just as much weight as production. To get a glimpse of editing techniques and equipment, check out Shank FX’s step by step process of editing Interstellar’s black hole. Editing takes a lot of work and time from skilled professionals.

Meanwhile, the producer continues to work behind the scenes as the editing process forms the final product, which involves regularly making visits to the editing suite. When absent from the suite, producers expect updates through this journey and may be sent glimpses of the final product to ensure that progress is maintained. The Producer then keep investors or affiliates informed about the post-production process. Hence, having an experienced editing team is key to satisfying those closer to the top of the chain of film. Reliability is huge in each step of the process. In other words, the spotlight does not always fall on the actors; you must be ready to shine when it comes your way.

Our last phase takes place next week, make sure to check out our distribution phase!

Five Phases of Film: Introduction

Production may seem like a breeze, but this seamlessness is strung together by a myriad of operations and over a long period of time. Essentially, it is a lot of work to produce.

Princebury Productions & Media is offering a five-week series, with each week covering one phase of the production process in detail. Apart from learning life long skills in filmmaking, we will offer inside-the-industry tips for you to gain a competitive advantage and stand out like we do.

Here is a quick overview of what we will be covering in the following weeks:

  • Development: This phase begins with an idea, and ends with a check.  The point of this phase is to convince the investors the movie can be produced financially and conceptually, and to ultimately receive the green light.
  • Pre-Production: This period of time is used to prepare everything needed before filming. From budgets to storyboards to cast and crew, this phase lays out a timeline and schedule for the future.
  • Production: Time to film! Take the script from the development, and the schedule from the pre-production and turn it into raw footage.
  • Post-Production: Editing is where the magic happens. This phase is used to put on the final touches of the film, and lock it down before duplicating and distributing.
  • Distribution: Marketing, promotion, interviews, trailers and release dates all happen here; this is where you get to share the final project with the world!

Make sure to tune into our “Five-Phased Fridays” to learn more about the blood, sweat and tears that go into to producing the widely known medium of art today, film.

DOONBY: The Provocative Movie Screenings in Washington, DC

Doonby

RISING STAR ACTRESS JENN GOTZON GOES FROM SMALL ROLE IN ‘FROST/NIXON’ ON CAPITOL HILL TO LEADING LADY IN ‘DOONBY’ SCREENINGS IN NATION’S CAPITAL

WASHINGTON DC (Jan. 23, 2013) – Actress Jenn Gotzon, whose career broke after portraying President Nixon’s First Daughter Tricia Nixon in a small role in 2009 Academy Award Nominated Best Film “Frost/Nixon,” is set to grace the real Nation’s Capital, a four-year President’s term later, screening the first of her seven films she stars in to release 2013, “Doonby.”

Cast as the love interest opp. “The Dukes of Hazzard” heartthrob John Schneider in the British writer/director Peter Mackenzie film, Gotzon plays the wild leading lady, who’s both smitten with and suspicious of the chivalry, heroism and seeming omnipresence of her town’s newest resident, Sam Doonby.

“Jenn Gotzon reveals character with an extraordinary emotional range better than almost anyone in Hollywood today!” states Dr. Ted Baehr, critic and founder of top family film review site Movieguide.

The mystery movie praised by Vatican’s L’Osservatore Romano states, “Doonby is a moving and thought-provoking psychological thriller…that will linger in your mind and obsess your consciousness”. The theme is pertinent to the debates of morality in our nation helping impact people’s choices in a positive manner. Within the film, a cameo role by Norma McCorvey (“Jane Roe” of Roe v. Wade) making “Doonby” courageous to show in the Nation’s Capital during the March for Life’s 39th Anniversary. Both free film showings, Jan 24, 7pm at Landmark E Street Cinema, 555 11th Street NW and Jan 25, 4p at (Marriott) Residence Inn 333 E Street SW. Washington DC, are sponsored by NET TV, a new television station broadcasting uplifting movies through Verizon Fios Video on Demand in over 18 cities nationwide. “Doonby” actors Jenn Gotzon and Joe Estevez (host of NET TV’s Faith Film Festival) will be in attendance along with film’s director Peter Mackenzie and associate producer Steve Doherty.

Gotzon speaks up as a role model through her motivational program “Inspiring Audiences” to schools, churches and festivals across the country. Doherty manages her outreach program. She states, “With all the hopelessness and shootings, there’s an underlying root of destruction that is heartbreaking to our nation, our world. I seek films to work on that give back to humanity,” which is a core principal behind NET TV, where Gotzon, as of 2013, heralds as their spokesperson.

Scheduled for theatrical release this April, Gotzon plays a historical character in French & Indian War drama “Alone Yet Not Alone.” This spring, Gotzon’s slated to film family-action movie “Wheeler” with Jennifer Hudson, cowboy western “Gold Revenge” and Savannah based thriller “Sinking Sand.”

For more info, visit JennGotzon.com, DoonbyTheMovie.Com or NETny.net SDI Entertainment PR, Los Angeles, CA – sdi.entertainment.pr@gmail.com