Monthly Archives: March 2013

Distribution on a Budget

Distribution, in film terms, refers to the process in making the film available to watch by the public.  In modern times, distribution is no longer restricted to the typical theatrical release and home entertainment release through DVD sales.  Several distribution options include:

  • Theatrical Release: is where the motion picture will be distributed nationwide (and AMCabroad) to all the major and minor theaters.
  • walmartDVD Sales: Retailers for DVD sales include Wal-Mart, Best Buy, Target, and many others.
  • iTunesElectronic Sell-Through: EST vendors include iTunes, Amazon, Microsoft Zune Store, and Xbox.
  • NetflixSVOD:  SVOD is a Subscription Video-On-Demand, the major example being the Netflix streaming content model.
  • HuluAVOD: AVOD is Advertising supported Video-On-Demand, such as seen on YouTube and Hulu.
  • DIRECTVCarrier-based TVOD:  This includes Video-On-Demand through cable or satellite with carriers such as DirecTV and Comcast.
  • appletvDigital TVODWith emerging technologies in home entertainment, Smart TVs are using Google TV, Apple TV, and Roku to utilize TVOD platforms.
  • TVguideBroadcast: Broadcast refers to the television networks distribution of TV series and movies.

Technology has made distributing a film much easier in recent years.  Although a non-theatrical release can limit the exposure of the film, it can be cost effective to avoid theatrical distribution.  The method of distribution should depend on the budget and nature of the film.

Princebury Productions & Media offers advising services on all facets of film, including distribution.  Contact us at

Princebury at the San Diego Ballet

IMG_0423This February, the Princebury team saw the original ballet, “Don Juan” put on by San Diego Ballet at the Lyceum Theatre, Horton Plaza in San Diego, Directed and Choreographed by Javier Velasco.

The San Diego Ballet is best known for their traditional romantic productions such as “Romeo and Juliet” and “The Nutcracker”, but this season, choreographer Javier Velasco created a ballet based around a not-so-traditional tale.

Most ballets are choreographed around a female lead: Swan Lake, Sleeping Beauty, Giselle, Ondine. Instead, Velasco wanted to create a piece around a male lead, Max Tchernychev. “Don Juan” is inspired by a retelling of Lord Byron’s poem of love, intrigue, and the folly of humanity. Byron reverses the classic Don Juan story by portraying Juan as not as a womanizer, but a man easily seduced by women, although IMG_0424Javier Velasco puts even another twist on the classic. Along with the female lead dancer, Stephanie Maiorano, it took us on an epic retelling of Don Juan. The dancers sent us on a journey into Don Juan’s life as a legendary lover and scoundrel. The production immediately lures us in with the ballet set to upbeat guitar concertos.

Throughout the performance Don Juan finds himself frolicking with sea nymphs, servant girls, gypsies, and food vendors, although one young woman really out does the rest. The talented duet made it an unforgettable performance.  There was also a very memorable solo by dancer Zoe Marinello-Kohn in the gypsy camp. As I watched her dance around like it was second nature, I couldn’t help but think THIS is what made the ballet.

As a ballet performer of 17 years, I know it takes to put on a performance.  Watching this ballet as a dancer gave me an extra appreciation for the San Diego Ballet and all the blood, sweat and tears behind the scenes. The story line had a twist, the talent was natural, the technique was beautiful, and the passion was over flowing.

Support the Ballet

A professional ballet dancer will go through 10 or more pairs of pointe shoes in one season. If you would like to support San Diego Ballet, you can donate to The San Diego Ballet to keep these dancers on their toes.

Don’t Miss the San Diego Ballet’s Annual Spring Fling & Fundraiser March 16th

For More Information, Call (619) 294-7378 or online at www.sandiegoballet.orgIMG_0427

Movie to Movement

We were lucky enough to welcome Jason Jones into our office last week to discuss our collaboration in upcoming projects.  Jason is a brilliant humanitarian, pro-life activist, and film producer.  He has helped with multiple political campaigns and spoken out against abortion. His passion for human life led him to start Movie to Movement.


Movie to Movement is a film production company based out of Hawaii.  Movie to Movement was created to promote a culture of Life, Love & Beauty.  They do this through the production of their own films, as well as sharing others.  Past projects include The Stoning of Soraya M., which won the NAACP Image Award in 2010 as well as the Los Angeles Film Festival Audience Award in 2009, and Bella, which won several film industry awards, most notably the People’s Choice Award at the 2006 Toronto International Film Festival. Movie to Movement also just released Crescendo last Thursday internationally.


Crescendo is a short, 12 minute film about a mother faced with a difficult decision of whether to go
through with her pregnancy and subject her child to the broken world in which she lived.  Crescendo received eleven international film festival honors, including “Best Short Film”.  A few of us joined Jason at the premiere in San Diego, and were extremely impressed.  This film is a must watch!  It entertains as well as inspires.

We look forward to working with Jason Jones and Movie to Movement in the future.